Mr Winton is founder and chairman of Rural Minds. In response to the suicide of his nephew on the family dairy farm, Jeff founded Rural Minds, the only national 501c3 nonprofit focused solely on providing the 46 million people in rural America with free information and resources to confront rural mental health challenges and the stigma that surrounds mental illness. In addition to serving as Founder and Chairman of Rural Minds, Jeff is CEO of Jeff Winton Associates, a full-service communications and corporate affairs agency that he cofounded in 2020 after a communications career with major US and international biopharmaceutical companies.